Yandex Launches Telegram Channel Marketplace in Open Beta in Russia
Yandex has moved its Telegram channel marketplace into open beta after several months of closed testing.
What Yandex’s Telegram Channel Marketplace Offers
The new marketplace is integrated into the Yandex Direct advertising platform. It enables advertisers to choose channels directly for ad placement based on the CPM model—channel owners set their own prices for ad impressions.
Channels with at least 1,500 subscribers are eligible to join after passing moderation. All ad posts are automatically labeled as sponsored content.
Automation Solves Real Problems for Channel Owners
According to Yandex, 39% of Telegram channel owners lack time to communicate with advertisers, and 60% want to automate promotion. The new marketplace is designed to meet this demand.
How Telegram Channel Owners Monetize Their Content
According to recent research:
- 68% of creators launch channels as a hobby or for self-expression
- 52% aim to generate income
- Only 10% have no plans to monetize their channels
Popular Monetization Strategies:
| Method | Percentage of Channels |
|---|---|
| Promoting other channels | 60% |
| Direct ad placements | 52% |
| Selling their own products or services | 49% |
| Collaborating with ad marketplaces or Yandex Advertising Network | 25% |
Challenges Faced by Telegram Channel Owners
Despite various monetization options, many admins struggle to attract advertisers and grow their channels:
- Lack of tools for organic growth — 58%
- Click fraud and fake activity — 40%
- Complicated ad buying process — 36%
- No time to search for and communicate with advertisers — 39%
This makes the launch of an automated marketplace a timely and relevant solution.
Where Telegram Channel Owners Spend Their Earnings
Most channel owners reinvest their earnings into growing their projects. Spending typically goes toward:
- Attracting new subscribers
- Creating unique content — 39%
- Training and skill development — 39%
- Paying editors and other specialists — 27%
Why Yandex’s Telegram Marketplace Matters
The marketplace addresses several key needs:
- Helps advertisers find suitable channels directly
- Automates the ad placement process
- Simplifies monetization for creators
- Reduces the workload for channel admins who struggle to find advertisers
Overall, the service can be a valuable tool for both new and experienced Telegram channel owners.
Conclusion
The open beta launch of Yandex’s Telegram channel marketplace marks a significant step toward easier monetization and advertiser outreach.
It could be especially useful for admins who lack time or face other barriers in managing ads.