WiseGuyReports: Mobile Gambling Market to Reach $150 Billion by 2032
The mobile gambling market is projected to grow from $79.5 billion to $150 billion by 2032, at a CAGR of 7.3%.
Key Trends Driving Mobile Gambling Growth
The Role of Smartphones and Technology
The rapid adoption of smartphones is a major growth driver. With increased accessibility and convenience, more users are shifting to mobile platforms. The expansion of 5G networks, mobile apps, and instant payments through mobile banking enhances the user experience.
Technologies like augmented and virtual reality are making gambling experiences more immersive. The rise of social gambling and peer-to-peer betting is also enabling greater user interaction.
Legalization of Online Gambling
Regulatory changes across various countries are building user trust, attracting investment, and increasing the number of operators. Legal status contributes to a safer and more mainstream gambling ecosystem.
Innovation: Gamification and Personalization
Gaming platforms are implementing gamification features such as bonuses, challenges, and rewards to boost engagement — especially among younger users. Companies are also leveraging data analytics to personalize content and enhance user loyalty.
Mobile Gambling Market Segments
By Device Type
| Device Type | 2024 Estimate ($B) | Highlights |
|---|---|---|
| Smartphones | 50.0 | Most dominant device; convenience and constant access to apps |
| Tablets | 20.0 | Ideal for more visually immersive games due to larger screens |
| Wearables | 15.34 | Real-time notifications and on-the-go access |
By Game Type
- Casino Games – variety of genres and rich visuals
- Sports Betting – driven by event popularity and live betting features
- Poker – attracts players who value strategy
- Bingo – gaining popularity among younger audiences
- Lotteries – steady demand due to ease of participation
By Platform
- Android – flexible and widely adopted
- iOS – premium users with strong purchasing power
- Web Platforms – accessible without app installation
By Payment Method
- eWallets – fast and convenient transactions
- Credit/Debit Cards – familiar and reliable
- Bank Transfers – valued for security
- Cryptocurrency – anonymity and low fees
Market by Region
| Region | 2024 Estimate ($B) | 2032 Forecast ($B) |
|---|---|---|
| North America | 32.0 | 52.5 |
| Europe | 25.5 | 40.0 |
| Asia-Pacific | 18.0 | 30.0 |
| South America | 7.0 | 12.0 |
| Middle East & Africa | 3.84 | 5.5 |
Key Market Players
Leading companies in the mobile gambling industry include:
- DraftKings
- NetEnt
- Entain
- Betsson
- Evolution Gaming
- William Hill
- Playtech
- 888 Holdings
- Flutter Entertainment
- BetMGM
- Caesars Entertainment
- Scientific Games
- IGT
- Microgaming
- Kindred Group
Growth and Competition
DraftKings is actively expanding, focusing on sports betting and partnerships with professional leagues.
NetEnt is known for high-quality gaming content and slot innovations.
Flutter Entertainment strengthened its market position after merging with Betfair, while BetMGM gained traction in North America through strategic alliances.