Traffic to Russian Betting Sites Dropped
According to Similarweb, the combined traffic of 14 major Russian betting websites (excluding SportBet) reached 93.8 million visits in June 2025, down from 101.6 million in May (-7.68%).
Market Overview
June saw an overall decline in user interest across the betting sector. Only three companies showed positive growth, while the rest experienced a drop in traffic.
| Bookmaker | June 2025 (M) | May 2025 (M) | Change |
|---|---|---|---|
| FONBET | 32.75 | 39.45 | -17% |
| BetBoom | 11.77 | 10.00 | +17.73% |
| Winline | 10.01 | 9.10 | +10.01% |
| Leon | 8.32 | 8.00 | +4.0% |
| Melbet | 4.10 | 7.60 | -46.05% |
| Baltbet | 1.55 | 2.18 | -28.95% |
Mobile Traffic
The average share of mobile traffic across the market was 67.4%. Winline led the way with 87.8% of its traffic coming from mobile devices, highlighting its strong mobile optimization.
User Engagement
Despite the overall decline in traffic, user engagement remained strong for some operators. Leaders in average time spent on site:
- BETTERY — 18.6 minutes
- Leon — 17.0 minutes
- BETCITY — 13.0 minutes
Trends & Takeaways
The online betting market in June 2025 experienced a decline in user interest. This may be attributed to the end of major sporting events, seasonal trends, and increased competition within the industry.
Brands like BetBoom and Winline proved that growth is still possible amid a downturn, especially with aggressive marketing strategies and strong product offerings.
Winline’s record-high mobile share indicates that mobile-first experiences remain critical for audience growth and retention moving forward.
Sources & Data
Data is based on Similarweb reports. The analysis covers 14 betting websites, excluding SportBet.
Top 5 Key Facts
- Total traffic to Russian betting sites fell by 7.68%.
- FONBET remained the market leader despite a 17% drop.
- BetBoom (+17.73%) and Winline (+10.01%) were the top performers.
- Melbet saw the steepest decline at -46.05%.
- Winline‘s mobile traffic hit a market-high 87.8%.