Traffic of Russian Betting Sites Declined in 2025
«SportClan» published the traffic ranking of licensed Russian betting sites for 2025 based on Similarweb data. Overall traffic fell by nearly 10% compared to 2024, totaling 1.11 billion visits.
Top 3 Sites by Traffic
- Fon.bet — 391.94 million visits, market leader (-30.4% YoY, loss of 119 million visits)
- Winline — 270.79 million visits, growth +10.9% YoY
- BetBoom — 110.14 million visits, first time in the top 3 (+46.79% YoY)
Market Dynamics and Laggards
- ~60% — share of the top two sites (Fon.bet and Winline) in total traffic
- 5 out of 15 — sites showed growth in traffic
- +298.6% — record growth for Tennisi.bet (5.70 million visits)
The largest declines were recorded for:
- Baltbet — -60.25%
- Olimp.bet — -52.06%
Monthly Traffic Dynamics
| Month | Traffic, million visits |
|---|---|
| January | 84.56 |
| February | 83.38 |
| March | 94.07 |
| April | 87.04 |
| May | 101.60 |
| June | 93.80 |
| July | 97.05 |
| August | 92.36 |
| September | 105.18 |
| October | 104.48 |
| November | 87.62 |
| December | 83.04 |
The peak traffic month was September (105.18 million visits), and the lowest was December (83.04 million visits), reflecting the start of football seasons and the end of the sports year.
Mobile Traffic
The average share of mobile traffic across the market was 69.91% (excluding Bet-m.ru, which operated only three months in 2025).
- Ligastavok — 87.92% mobile traffic, growth by year-end
- Winline — 87.11%, second highest mobile share
- Baltbet — 40.99%, lowest mobile share
The trend shows a direct link between a bookmaker’s success and mobile traffic quality: companies with a high share of mobile users finished the year positively.
Detailed Traffic Comparison by Bookmaker (2025 vs 2024)
| Site | 2024, million visits | 2025, million visits | Change |
|---|---|---|---|
| Fon.bet | 511.12 | 391.94 | -30.40% |
| Winline | 244.17 | 270.79 | +10.90% |
| BetBoom.ru | 75.03 | 110.14 | +46.79% |
| Pari.ru | 111.18 | 98.36 | -13.03% |
| Ligastavok.ru | 82.96 | 97.17 | +17.12% |
| Betcity.ru | 71.75 | 55.14 | -30.12% |
| Olimp.bet | 48.04 | 23.03 | -52.06% |
| Marathonbet.ru | 21.47 | 22.86 | +6.47% |
| Melbet.ru | 18.74 | 13.99 | -33.95% |
| Leon.ru | 15.66 | 8.57 | -45.27% |
| Baltbet.ru | 18.69 | 7.43 | -60.25% |
| Tennisi.bet | 1.43 | 5.70 | +298.60% |
| Zenit.win | 5.37 | 4.30 | -24.88% |
In 2025, only five sites showed traffic growth, with the record percentage increase at Tennisi.bet, although its absolute traffic remains small. The largest decline was recorded for Olimp.bet.