The Netherlands Cracks Down on Illegal Online Casino Advertising
The Dutch gambling regulator has completed a six-month investigation, forcing local online media outlets to remove links, logos, and promotional content related to unlicensed casinos.
Widespread Removal of Advertising Materials
The Dutch Gambling Authority, Kansspelautoriteit (KSA), has concluded a major investigation that resulted in 42 online media outlets in the Netherlands being required to delete ads promoting unlicensed iGaming operators.
The removed content included:
- Links to illegal online casinos
- Their logos and banners
- Sponsored articles and other promotional materials
This is just the first phase. Going forward, the regulator plans to target the entire advertising chain, including marketing agencies and affiliate networks.
Focus on Vulnerable Audiences
According to KSA, they continue to receive complaints about content that encourages consumers to gamble on platforms not connected to Cruks — the Dutch self-exclusion registry. This system allows individuals to voluntarily block themselves from accessing gambling services.
Promoting platforms that are not linked to Cruks is especially dangerous for individuals seeking protection and is considered a harmful practice.
What is Cruks?
| Parameter | Description |
|---|---|
| Cruks | National self-exclusion register for gambling |
| Purpose | Blocks access to licensed platforms to protect vulnerable individuals |
| Mandatory for | All licensed gambling operators in the Netherlands |
Next Target: Marketing Agencies
Marketing agencies that distribute paid content for illegal operators across digital platforms are now under scrutiny. In these cases:
- Separate investigations have been launched
- Cases will be referred to supervisory bodies ACM and SRC
- Penalties are expected if violations are found
KSA also intends to engage with media industry associations to clarify which forms of advertising are permissible and which are not.
What’s Next for the Regulator?
To stop the spread of illegal content, the KSA is strengthening oversight across the full advertising lifecycle — from media publications to agency placements. When necessary, the regulator is prepared to issue fines.
Repeat offenders among media outlets and agencies may face escalating penalties.
Summary of KSA Actions
| Action | Objective |
|---|---|
| Removal of promotional content | Prevent access to illegal casinos |
| Cruks enforcement | Protect vulnerable players |
| Agency investigations | Uncover paid promotional schemes |
| Media education | Prevent repeat violations |
| Fines and sanctions | Ensure legal compliance |
Conclusion
The Dutch regulator KSA is taking consistent action to eliminate advertising for illegal online casinos. Content takedowns, investigations, and industry engagement are all part of a broader effort to limit the influence of unlicensed operators and protect consumers.
Media outlets, advertising agencies, and at-risk players remain at the center of regulatory focus.