Swiss Gambling Revenue in 2025 Estimated Between $2.46M and $6.16M: Steady Growth Amid Strict Regulation
According to a new report by iGamingToday, the online gambling market in Switzerland continues to show steady growth amid a tightly regulated environment.
In 2023, online casino GGR reached $352.4M, and tax revenues from gambling rose by 3% year-over-year.
In 2025, new licensing rules came into effect, and two new operators have already obtained iGaming licenses.
Regulation: Licenses, Zones, Restrictions
Online gambling in Switzerland is only available to land-based casinos with a separate digital license. Unlicensed websites are blocked, and all operators are required to use the .ch domain.
As of 2025, the country is divided into 23 licensing zones:
| License Type | Quantity | Description |
|---|---|---|
| Type A | 10 | For large establishments with GGR over CHF 30M |
| Type B | 13 | For small operators |
Licenses are valid for 20 years. New zones have been opened in Lausanne and Winterthur, while the casino license in Schaffhausen was not renewed.
Financial Performance and Tax Revenue
| Indicator | Value (2025) |
|---|---|
| Swiss Casinos Revenue | CHF 2M – CHF 5M |
| Total Industry Revenue (estimate) | $2.46M – $6.16M |
| Tax Revenue (2023) | CHF 409M |
The average session duration is 5 minutes 7 seconds, with 574,300 visits to licensed sites recorded over three months.
Market Leaders and Partnerships
- Swiss Casinos
- Jackpots.ch
- Casino777
- Swisslos
- Loterie Romande
In 2025, Swiss Casinos strengthened its position through a partnership with Blueprint Gaming, adding popular slots including Rick and Morty: Strike Back, The Flintstones, and Ted Afterparty.
Player Profile and Behavior
The main audience consists of tech-savvy men aged 25–44 (82%), though the female player share is steadily increasing.
Players prefer mobile devices and alternative payment methods—e-wallets, instant transfers, and cryptocurrencies.
Popular Categories and Bet Types
- Online slots — 80% market share
- Live dealers (roulette, blackjack)
- Sports betting
Football leads in betting volume with ~70%, followed by winter sports and tennis.
Technology and Consumer Trends
Key trends include the rapid adoption of AI and cybersecurity, personalization of game offerings, and stronger responsible gaming tools.
Over 36% of cybersecurity professionals view AI attacks as the main threat, prompting operators to enhance data protection.
SEO and affiliate programs remain the main customer acquisition channels — SEO provides a 29%+ ROI.
Market Outlook
New regulation and the expansion of licensing zones open opportunities for both local and international players.
However, the complex licensing structure and high compliance costs make the market inaccessible to unprepared operators.
Nevertheless, steady revenue growth, high player trust, and mature digital infrastructure make the Swiss market one of the most stable entry points in Europe.