Swedish Regulator Blocks GG.Bet for Operating Without a License
Violation of Legislation
The Swedish Gambling Authority Spelinspektionen has recognized GG.Bet as a violator of local legislation. Following an investigation, it was found that when accessing the company’s website from a Swedish IP address, the default currency was the Swedish Krona (SEK). Moreover, users from Sweden could freely register an account and use the platform’s services.
Lack of License
GG.Bet, owned by ASG 360 Services Ltd, does not hold a license to operate in the Swedish market. However, the operator continued to offer its services to local users. In addition to the main website, the regulator identified 20 more domains belonging to the company. Some of them offered content in Swedish and marketing materials targeting Swedish customers.
Legal Requirements
According to the Swedish Gambling Act, companies are required to obtain a local license if they target Swedish users.
Key criteria for determining the target audience include:
- Availability of text in Swedish;
- Ability to make payments in SEK;
- Possibility of registration for users from Sweden.
In case of violations, Spelinspektionen has the right to immediately prohibit the activities of unlicensed operators.
In this case, the regulator demanded the cessation of services within the country.
Regulator’s Response
Spelinspektionen emphasized that GG.Bet’s activities indicate a clear targeting of Swedish users. Additionally, the company conducted direct marketing within the country, including through affiliate programs.
Meanwhile, ASG 360 Services Ltd did not respond to the regulator’s inquiry on this matter. The publication SBC News also reached out to GG.Bet representatives for a comment but has not yet received a response.
Conclusion
This case highlights the strictness of Swedish gambling legislation. The regulator actively combats unlicensed operators, protecting local users. Operators operating without a license risk being blocked and facing possible fines.