Soft2Bet Reports Revenue and EBITDA Growth in 2025
Soft2Bet presented its 2025 results in a public town hall and shared its strategy for 2026, reports iGaming Express.
Soft2Bet Financial Results in 2025
- Revenue increased by 85% compared to the previous year.
- EBITDA rose by 103%, reflecting improved operational efficiency.
- Sportsbook GGR grew by 173% with a 150% increase in turnover.
- Casino Games GGR increased by 190%.
- Live Casino GGR rose by 307%.
The company did not disclose absolute financial figures publicly, only reporting percentage growth.
Product and Technology Innovations
Platform Development and Gamification
Soft2Bet continued to expand its regulated presence by obtaining new licenses and launching new brands. A key factor in its success was the proprietary gamification system MEGA (Motivational Engineering Gaming Application), which introduced new mechanics in 2025, enhancing player engagement and retention.
Brand and Ambassadors
- The company’s leading brands, Betinia and CampoBet, appointed Diego Simeone as an official brand ambassador.
- The ambassador embodies passion, determination, and leadership qualities that align with Soft2Bet’s values.
Focus on Localized Customer Experience
- Shift from centralized international support to a localized model.
- 100% native-language support across all priority regions.
- Deep integration of services into local culture and player expectations.
Soft2Bet Strategy for 2026
- Launch new brands tailored to specific target audiences and market logic.
- Double key performance indicators, including GGR, revenue, and overall portfolio scale.
- Obtain at least five new licenses and enter additional regulated markets.
Industry Recognition
- The company and its brands received 17 prestigious industry awards in 2025.