Romania Bans Influencer Marketing for Gambling Ads
The Romanian National Audiovisual Council (CNA) has unanimously approved amendments to the Audiovisual Code that ban the use of influencers in gambling advertisements across television, radio, and online platforms.
📜 What the New Legislation Changes
The updated Article 110 of the Audiovisual Code now states: “It is prohibited to broadcast gambling advertisements featuring public, cultural, scientific, or sports figures, as well as individuals with online popularity, if their presence could encourage participation in gambling.”
The provision will take effect 90 days after its official publication. It applies to both traditional media—TV and radio—and digital platforms.
📡 Broader Scope of Regulation
The new rules also apply to on-demand audiovisual media services. These platforms must now adhere to stricter standards for protecting minors from gambling-related content.
🚷 Industry Pushback and Rejected Proposals
Several gambling industry stakeholders opposed the new restrictions:
- Winbet and the Romanian Football Federation proposed allowing celebrities in public awareness campaigns;
- Kaizergaming, the Federation of Gambling Organizers, and the Romanian Transmedia Audit Bureau called for Article 110 to be completely removed.
All proposals were unanimously rejected by the CNA.
🏟️ Celebrities Previously Featured in Gambling Ads
Before the ban, many well-known public figures actively took part in gambling campaigns:
| Category | Names |
|---|---|
| Footballers & Coaches | Răzvan Raț, Cristi Pulhac, Adrian Mutu, Dan Petrescu, Ilie Dumitrescu, Ioan Andone, Florin Răducioiu |
| Tennis Stars | Ilie Năstase |
| Pop Stars | Antonia, Lora, Alex Velea |
👶 “No Stars” Campaign: A Youth-Focused Alternative
In June, Save the Children Romania launched the “No Stars” campaign, aimed at reducing celebrity influence on young people in the context of gambling. Instead of using public figures, the ads feature young athletes with no links to the gambling industry.
🔗 Global Attention and Public Support
Numerous international outlets have highlighted that CNA’s decision, praised by the majority of the public, marks a major step toward protecting minors from the influence of gambling.
📌 Key Takeaways
- Influencers and celebrities are now banned from appearing in gambling ads;
- Restrictions apply to TV, radio, online platforms, and on-demand media services;
- Main goal: protecting minors from gambling exposure;
- Regulation comes into effect 90 days post-publication;
- All industry proposals were rejected by the CNA;
- The “No Stars” campaign promotes youth voices free from gambling promotion.