Interview with Denis Znamensky, Head of Performance Marketing at PIN-UP Global at MAC Yerevan

  • 0:56 — What distinguishes a strong brand from a weak one?
  • 2:09 — How important is participation in offline events in 2025?
  • 3:35 — When should you start attending conferences and what kind of booth should you choose?
  • 4:45 — How to properly build long-term and mutually beneficial relationships with partners?
  • 6:02 — How important is quality SMM for an affiliate program?
  • 7:11 — What did PIN-UP Partners want to convey with their visual rebranding?
  • 8:51 — Should we expect new fashion performances from PIN-UP Partners?

PIN-UP Global

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