In Brazil, the domain bet.br became the second most popular after Google

Since January 2025, the domain bet.br has become mandatory for all legal betting sites in Brazil. This innovation has led to a rapid increase in the traffic to these sites, allowing them to take second place in popularity in the country, only behind Google.

Record-breaking traffic numbers

According to Aposta Legal, in the first month of the domain’s operation, the number of visits to bet.br sites reached 1.7 billion. This allowed these sites to surpass popular platforms such as YouTube (1.2 billion) and Instagram (0.5 billion). Interestingly, Brazilian betting sites even outpaced global giants like Pinterest and Twitch, which both reached 1.2 billion visits worldwide.

The traffic difference within Brazil is especially noticeable: visits to betting sites were 20 times greater than those to LinkedIn, which recorded 50 million visits. Impressive numbers are also seen in the time Brazilians spend on these sites. On average, users stay on betting platforms for about 13 minutes, which is longer than on Google (10 minutes 47 seconds).

Mass popularization of betting

The growth in popularity of betting sites can be explained by several factors. First, the launch of the bet.br domain created a safe and legal platform for betting. Second, the active advertising campaign that followed legalization significantly increased Brazilians’ awareness of the new opportunities.

Since the new regulations came into effect in December 2024, the number of site visits has doubled. In December, there were 833 million visits, and by January 2025, the number had reached 1.7 billion. This result is due not only to the change in legislation but also to the expansion of advertising activity, which attracted many new users.

Legalization and the fight against illegal sites

Since the new regulation came into effect, Brazil has been actively developing the legal betting market. As a result, 68 companies have received permission to operate legally in the country, and another seven companies have received authorization through court rulings. A total of 153 licenses have been issued, and the market continues to grow.

However, this has also led to intensified efforts to combat illegal operators. Since October 2024, Brazil has blocked 11,555 websites operating without licenses. Security services are also actively conducting raids and investigations concerning influential bloggers and public figures promoting illegal betting.

Economic results

Among the most notable figures is the economic effect of legalization. The Brazilian government has managed to collect significant funds from licensing fees. As of February 2025, the total amount of these fees reached $357 million.

In the future, it is expected that the Brazilian betting market will continue to grow, and its contribution to the country’s economy will increase. It is important to note that this industry is influencing not only users but also digital advertising, infrastructure, and even legislation, making it one of the most discussed topics in Brazil in recent months.

Conclusion

Thus, with the transition to the bet.br domain, Brazil is witnessing both economic and social changes that will continue to impact the country in the coming years.