Fanatics Sportsbook releases Super Bowl ad

In the United States, betting operator Fanatics Sportsbook released a provocative advertising video tied to the upcoming Super Bowl, featuring model Kendall Jenner.

Fanatics Sportsbook advertising video

The video is dedicated to the biggest sporting event in the United States — the NFL Super Bowl — and is built around a widely known media narrative.

Storyline and concept

The ad plays on the so-called “Kardashian curse”, the belief that relationships with the Kardashian–Jenner sisters negatively affect athletes’ careers.

In the video, Kendall Jenner delivers ironic advice on how to “bet on the right guy,” linking betting choices to personal relationships.

Connection to the Super Bowl

The commercial is timed to the Super Bowl and uses recognizable pop-culture references to draw attention to the Fanatics Sportsbook brand.