Evoke Expects 43% EBITDA Growth in H1 2025
UK-based Evoke Plc, operator of the William Hill, 888, and Mr Green brands, has released its interim trading update on H1 2025.
Key Financial Highlights – H1 2025
| Metric | Growth (YoY) | At Constant Currency |
|---|---|---|
| Group – Q2 2025 | +5% | +5% |
| Online Segment – Q2 2025 | +6% | +7% |
| Group – H1 2025 | +3% | +4% |
| EBITDA H1 2025 (forecast) | £163–167M (+43%) | |
| Last 12 Months EBITDA | Over £360M | |
Evoke shares have risen by 8.46% following the release of the report.
Segment Performance Overview
- Online: Solid growth of +6% (+7% cc), driven by core markets and the successful launch of new casino terminals in Q1 2025.
- Retail: Returned to growth in Q2 2025, supported by the rollout of 5,000 new machines and resilient year-over-year comparisons.
- Sports: Temporary decline due to a tough comp with Euro 2024 and high-margin performance last year.
2025 Outlook and Strategy
The Board has reaffirmed its full-year 2025 targets:
- Revenue growth: 5–9%
- Adjusted EBITDA margin: at least 20%
Strategic priorities include:
- Continued product refresh and enhancement of online offerings
- Cost reduction and marketing efficiency initiatives
- Focus on Core Markets and further deleveraging
Q2 2025 Highlights
- Second-highest revenue quarter since the beginning of 2023
- EBITDA growth driven by disciplined cost control
Reporting Materials
Evoke Plc has published an updated H1 2025 trading update, providing detailed insights on revenue, operating profit, and H2 plans.
Key Dates:
- 22 July 2025 – H1 2025 trading update published
- 13 August 2025 – Interim Results expected (as of 30 June 2025)
Takeaway
Evoke is delivering strong performance: revenue up 3–5%, forecast EBITDA up 43%, and a consistent strategy focused on profitability and Core Markets. All signs point to delivering on the 20% EBITDA margin target and continued top-line growth through year-end 2025.