Dmitry Belianin Launches New iGaming Brand Menace
Dmitry Belianin has launched a new iGaming brand, Menace, under an Anjouan license with its own media group and the affiliate program Menace Partners. The company is already in the process of obtaining local licenses and aims to quickly establish itself in international markets.
About Menace
Menace is a new iGaming brand with its own media group, created to offer players a unique experience where entertainment, gambling, and financial opportunities intersect. The brand was founded by experienced iGaming executive Dmitry Belianin alongside a team of industry veterans.
Menace’s media group has already attracted over 2.5 million social media followers and generates around 400 million organic views per month, a sharp increase from 30 million at the start of the year.
Style and Direction
The brand appeals to its audience with a bold sports concept and a strong masculine aesthetic across multiple niches, including MMA, boxing, NFL, football, and padel. According to Dmitry Belianin:
“With Menace, we are declaring war on the ordinary. We are building Menace into a cult-like global brand across sports, media, and gambling.”
The goal is to enter the largest regulated markets worldwide. Early successes of the media platforms demonstrate strong potential for rapid scaling, with a team of 85 working on Menace in stealth mode for several months.
Functionality and Technology
Menace combines flexible payment solutions in both cryptocurrency and fiat, modern technology, free-to-play options, media assets, and other gambling verticals. The primary focus is to deliver the ultimate player experience.
| Feature | Description |
|---|---|
| License | Anjouan, with additional local licenses in progress |
| Payments | Cryptocurrency and fiat |
| Media | Own media group with 2.5 million followers |
| Affiliate Program | Menace Partners, ready for scaling |
Menace Partners Affiliate Program
The Menace Partners program is already live and designed for collaboration with leading content and marketing companies. It enables partners to grow alongside the brand while leveraging popular media assets to attract audiences.
Plans for International Markets
Menace aims to expand into regulated countries with a diverse range of offerings for players. The company provides a wide selection of content from leading suppliers as well as exclusive titles. All operations and payments comply with modern industry standards.
Social Presence and Audience
Thanks to the active work of its media group, Menace has quickly gained audience attention. Each content release attracts millions of views, and the media platform has completed the first stage of promotion, giving the brand strong recognition.