BetBoom Becomes Sponsor of ESL Broadcasts in Brazil

In Brazil, operator BetBoom has become a sponsor of broadcasts for the world’s largest CS2 tournaments organised by ESL FACEIT Group through the end of 2026, report The Esports Radar.

Agreement with ESL FACEIT Group

The partnership covers sponsorship and distribution of Brazilian broadcasts of all Counter-Strike 2 tournaments organised by ESL FACEIT Group in 2026.

The financial terms of the agreement have not been disclosed by the parties.

Key tournaments

The deal includes ESL Pro League Season 23 and Season 24, as well as major Intel Extreme Masters events, including IEM Rio, IEM Atlanta, IEM Cologne Major, and IEM China.

BetBoom’s position in the broadcast market

Under the agreement, BetBoom receives the status of the primary media rights holder for ESL tournament broadcasts in Brazil, one of the most active CS2 markets.

Content production and distribution

The company produces its own studio content and uses a network of ambassadors, including well-known players. At the same time, broadcasts are also sublicensed to community streamers to expand audience reach.

Additional media rights

Contracts with other organisers

Previously, BetBoom secured exclusive Portuguese-language broadcast rights for BLAST Premier and also signed a three-year agreement with PGL, which includes PGL Major Singapore 2026.

As a result, in 2026 BetBoom works with tournament broadcasts from three of the largest organisers — ESL, PGL, and BLAST — in Brazil.