Betano Becomes Official Partner of 3F Superliga
Betting operator Betano (Kaizen Gaming) has become the official betting partner of Denmark’s top-tier football league, the 3F Superliga, starting from the 2025/26 season, which kicks off on July 18. The agreement grants branding and advertising rights throughout the league.
About the Partnership
The 3F Superliga, Denmark’s premier football competition, has announced Betano, a brand owned by Kaizen Gaming, as its new official betting partner. The partnership will take effect at the beginning of the 2025/26 season, which starts on July 18, 2025.
As part of the agreement, Betano will gain rights to league-wide branding, including logo placement, banners, and other advertising assets during matches and across digital platforms.
Betano’s Global Presence
Betano is a globally recognized brand in the online betting and gaming industry. The company is already a sponsor of major European football competitions such as:
- UEFA Europa League
- UEFA Conference League
In addition, Betano partners with several well-known football clubs across different countries and continues to grow its presence across Europe.
Presence in Denmark
In Denmark, Betano has already established itself through collaborations with local football clubs. The new deal with the 3F Superliga is a natural next step in strengthening its position in the Danish market.
Comments from the Stakeholders
| Representative | Quote |
|---|---|
| Klaus Thomsen, Director at Divisionsforeningen | “We’re pleased to welcome Betano as the new official betting partner of the 3F Superliga. The company has already proven itself as a strong player in both the international and Danish football scenes. Their commitment to responsible betting will be a positive contribution to the continued growth of top-tier football in Denmark.” |
| Julio Iglesias, CCO of Kaizen Gaming | “We’re proud to partner with the 3F Superliga — a league at the heart of Danish football culture. This is a unique opportunity to support the football community and deepen our engagement with local clubs.” |
Commitment to Responsibility
Betano places strong emphasis on the principles of responsible betting. The company is dedicated to creating a safe and engaging environment for fans and users of its platforms.
This partnership with the Superliga goes beyond simple advertising — both parties plan to collaborate on joint initiatives and programs aimed at advancing Danish football and supporting its fan base.
Conclusion
The 2025/26 3F Superliga season kicks off on July 18, 2025. With Betano on board, the league secures not only strong marketing support, but also a strategic partnership with a global brand invested in growing the local football community.
Key Facts
- Partnership Start Date: July 18, 2025
- Season: 2025/26
- New Partner: Betano (Kaizen Gaming)
- League: 3F Superliga, Denmark