Bet365 Leaves the Chinese Market: Reasons and Consequences
Why is Bet365 Ceasing Operations in China?
Bet365 has officially announced the termination of its operations in China. The operator has notified customers about account closures and access restrictions for users from this country. The reason is its focus on long-term sustainable revenue in other regions.
Main Reasons for Withdrawal
1. Strategic Focus on New Markets
Bet365 is actively expanding its presence in the US, where the online gambling market is rapidly growing. American regulations are becoming clearer, making it an attractive option for international operators.
2. Regulation and Transparency
Experts note that major companies are increasingly leaving “grey” markets, preferring jurisdictions with clear regulations. This reduces legal risks and enhances trust among users and investors.
Impact on the Industry
📌 Growth of iGaming in “Black” and Regulated Zones
- Many companies continue to operate in unregulated markets, where high revenues offset legal risks.
- At the same time, Bet365‘s exit from China highlights the trend of operators withdrawing from unstable regions.
📌 Shift in Focus to the US and Europe
- Bet365, along with other major operators, aims to strengthen its position in stable and promising markets.
- Expansion in the US opens new opportunities, especially after the legalization of betting in several states.
Conclusion
The decision of Bet365 to leave the Chinese market confirms the general trend towards transitioning to more predictable jurisdictions. The company is focusing on long-term growth and stability, betting on regulated markets with clear rules of the game.