1win launches campaign on online casino legalization

On the same day news emerged about the possible legalization of online casinos in Russia, operator 1win launched a large-scale seeding campaign across Telegram channels, presenting it as news that the brand could become the country’s first legal online casino, as noted by the “Vredny Bukmeker” channel.

Telegram information campaign

The messages were distributed via Telegram channels in the form of news-style posts.

The materials claimed that the 1win brand could obtain the status of the first legal online casino in Russia.

Format and presentation

The publications were designed as news notes, without direct labeling as advertising.

The content appeared simultaneously across multiple channels, indicating a large-scale seeding effort.

Context of possible legalization

The operator’s activity coincided with the release of information about the possible legalization of online casinos in Russia.

The Telegram messages appealed to audience interest in gambling regulation.

Reaction from industry channels

The nature of the campaign drew attention from the “Vredny Bukmeker” channel.

It pointed out the synchronized timing of the posts and their link to the current news agenda.