AI Insiders on Prediction Market Platforms in the US

In the United States, the prediction market platforms Kalshi and Polymarket are using AI-generated sports insiders for promotional purposes.

How the Use of AI Insiders Was Discovered

The social network X has already identified and reclassified the account of Scott Hughes (a Kalshi partner) as a parody, removing the partnership badge.

The Polymarket Case

A similar profile was also identified on Polymarket under the name Emma Vance, and this account is still listed as a partner of the platform.

What Is Known About the Situation

According to available information, both platforms used AI-created accounts as part of promoting sports content. In one case, the social network changed the account’s status to “parody” and removed its partnership label; in the other, the profile remains marked as a partner.