Polymarket Becomes a Partner of UFC and Zuffa Boxing
The prediction markets platform Polymarket has formed a partnership with TKO and is now an official partner of both UFC and Zuffa Boxing. As part of the agreement, live fight broadcasts will feature a special fan prediction board displaying current odds and the most popular community forecasts.
What the Partnership Includes
The partnership brings Polymarket’s data directly into fight broadcasts and digital promo channels. Key elements include:
- displaying the prediction board during live fights
- showing real-time shifts in audience interest regarding fight outcomes
- potential integration into advertising and media segments surrounding the broadcast
- synchronizing Polymarket data with TKO’s broadcasting systems
Prediction Board Format
The board will show real-time changes in forecast shares and the most active betting trends as the event progresses. This will help viewers quickly understand audience reaction and the popularity of various predictions.
Why It Matters for Fans and Partners
The prediction board will increase viewer engagement, provide a quick snapshot of public sentiment, and enhance the interactive aspect of broadcasts. For Polymarket, it offers an opportunity to expand brand visibility and reach new users, while for TKO and promoters it adds valuable content to broadcasts.
Both sides note that all data will be displayed within standard broadcast formats and platform rules, with technical integration designed to avoid interfering with the main video content.