Offline Betting in Africa: The New Trend of 2025
Operators across Africa are rapidly adopting data-free betting technology, allowing users to place bets without spending mobile data.
What is Data-Free Betting?
Data-free betting gives players the chance to bet on sports and participate in gaming without using mobile internet. This is made possible through zero-rated agreements with mobile operators.
Main Benefits:
- No cost for mobile data usage
- Access to betting even with weak connectivity
- Expanded reach among rural users
Leaders in Africa
In 2025, Kenyan operator Betika launched the ‘Bila Bundles’ feature, offering Safaricom users free access to its site and app:
| Country | Operator | Feature |
|---|---|---|
| Kenya | Betika, OdiBets, 22BET, BetNare, Maybets | “Bila Bundles” — data-free betting access |
| Ghana, South Africa | Betway | A lightweight app designed to minimize mobile data use |
| South Africa | Hollywoodbets | Data-free mode for betting, lotteries, and promos |
| Nigeria | BetKing | Optimized app reducing data consumption |
| Zambia | Several local operators | Support for offline betting |
Impact on Users
The technology is especially valuable in rural regions, where internet is costly and unreliable. With data-free solutions, users gain access to entertainment and financial services, while betting operators expand their audience reach.
In South Africa, Hollywoodbets introduced data-free access for sports and promotions, while Betway enabled betting without internet costs. In Nigeria, BetKing optimized its app for ultra-low data consumption, driving higher player engagement.
Growth in 2025
Data-free betting is spreading rapidly across the continent, widening access to digital services and strengthening the role of online betting in the economy. This model helps companies attract new users while shaping a long-term trend toward accessibility.