Betsson Becomes Title Sponsor of Aris BC for the 2025/26 Season

Betting operator Betsson has signed on as the title sponsor of Greek basketball club Aris BC for the 2025/26 season. The brand will be part of the club’s official name and feature prominently on the team’s jerseys.

Agreement Details

Betsson, one of the world’s leading gaming and betting operators, announced the renewal and expansion of its partnership with Aris BC. The new deal cements Betsson’s role as the club’s main sponsor and official naming partner.

Throughout the 2025/26 season, the Betsson logo will appear on the front of the team’s official jerseys, underscoring the significance of this collaboration.

History and Growth of the Partnership

The partnership between Betsson and Aris BC began in 2023 and has continued to grow steadily. It is built on a shared goal of supporting basketball and strengthening the connection with the club’s fans.

• Partnership launch: 2023
• Main focus: sponsorship, brand promotion, fan engagement
• Partnership expansion: 2025/26 season

A New Chapter for Aris BC

With the arrival of new investor and owner Richard Xiao, the club has embarked on an ambitious development and modernization plan. Betsson plays a key role in supporting this transformation, contributing to Aris BC’s growth both on and off the court.

Comments from Both Sides

Agapitos Diakogiannis, CEO of Aris BC:
“Our strengthened partnership with Betsson, now as both title sponsor and naming partner, reflects the trust in our vision and strategy. Together, we are entering a new era, aiming to bring the club back to the top while staying true to our values, history, and loyal fans.”

Thanos Marinos, Managing Director of Betsson Greece:
“Betsson is proud to support Aris BC during this period of renewal and growth. Our goal is to strengthen the club’s position, boost its visibility, and deepen its bond with fans. Aris is a legendary club with a unique identity and a passionate fan base.”

Betsson: Global Expertise and Sports Commitment

With more than 60 years of history, Betsson operates in over 24 markets worldwide. The company is recognized for its contribution to sports development and its commitment to meaningful partnerships. Through this support, Aris BC can look confidently to the future.

Key Facts About Betsson

Conclusion

The expanded partnership between Betsson and Aris BC highlights the strategic importance of their collaboration. For Aris, it marks a new step in the journey back to the top of Greek basketball. For Betsson, it’s an opportunity to strengthen its presence in the sport and support the club’s passionate fans.