Flamengo Notifies Pixbet of Record-Breaking Sponsorship Offer
Brazilian media have reported that Flamengo has informed its main shirt sponsor, Pixbet, of receiving a record-breaking offer worth $63 million from an undisclosed bookmaker — surpassing the current deal with Pixbet.
Details of the New Offer
According to sources, the new proposal is valued at 345 million Brazilian reais (around $63 million) plus additional bonuses linked to royalties.
This would be the largest sponsorship agreement in Brazilian football history, potentially reshaping the financial landscape of the sport in the country.
The deal includes an early termination penalty ranging from 35 to 40 million reais (approximately $6.4–7.3 million). These terms make the offer highly significant from a financial standpoint.
Current Deal with Pixbet
Flamengo’s existing agreement with Pixbet is already the largest in Brazil, providing the club with:
| Year | Amount (million R$) | Amount (million $) |
|---|---|---|
| First | 105 | 19 |
| Second | 115 | 21 |
| Third | 125 | 23 |
The contract also includes bonuses that further increase the club’s total revenue.
Who Is Behind Pixbet
Pixbet is more than just a bookmaker. The company operates several brands: Pixbet, Bet da Sorte, and FlaBet (a special platform for Flamengo fans). However, the future of FlaBet could be in question if Pixbet chooses not to match the new offer.
Next Steps
On Monday, representatives from Flamengo and Pixbet will meet to formally discuss the notification of the record-breaking bid.
Under the current contract, Pixbet has the right to match the competitor’s offer and maintain the partnership, or decline and pay the exit fee.
The outcome of these talks will determine not only the future of the partnership but could also influence the overall structure of sponsorship deals in Brazilian football.
Possible Scenarios
- Pixbet matches the offer — the contract remains in force, and FlaBet continues operating.
- Pixbet declines — the club signs with a new sponsor, and Pixbet pays the penalty.
- The parties negotiate a middle ground — potentially adjusting the contract value without ending the deal.
This story is expected to become one of the most talked-about topics in Brazil’s sports and business circles. The situation should become clearer in the coming days, while fans eagerly await to see who will be Flamengo’s main sponsor in the years ahead.