iGN x Blask — Game Market Share in Europe

iGN x Blask: In Europe, Aviator holds 27.6% visibility among all games and 75.8% among crash games

The analytics platform Blask shared an exclusive report with iGN on the market share of online games in June 2025, based on the VB-MS (Visibility-Based Market Share) metric.

The study covers 8 EU countries: the Netherlands, Spain, Italy, Poland, Germany, Croatia, France, and Belgium.

The iGN editorial team highlights the following key findings:

Top 5 Games Overall:

• 27.6% — “Aviator” (SPRIBE)
• 8.86% — “Sweet Bonanza” (Pragmatic Play)
• 6.45% — “Gates of Olympus” (Pragmatic Play)
• 2.3% — “Sweet Bonanza 1000” (Pragmatic Play)
• 2.1% — “Legacy of Dead” (Play’n GO)

Top 5 Crash Games:

• 75.8% — “Aviator” (SPRIBE)
• 15.4% — “High Flyer” (Pragmatic Play)
• 3.3% — “Spaceman” (Pragmatic Play)
• 1.9% — “Thunderstruck FlyX” (Stormcraft Studios)
• 1.3% — “Aviamasters” (BGaming)

Pragmatic Play secured three spots in the overall top 5.

The VB-MS metric measures a game’s potential visibility in operator lobbies, factoring in top positions, promo banners, and traffic data.

A computer vision system scans approximately 100 games daily with 97% accuracy.