DraftKings’ Viral X Game: Guess a Number from 1 to 1,000,000
On July 23, DraftKings invited users on X to guess a number between 1 and 1,000,000, without explaining the rules or offering any prize.
How It All Started
It began with a simple post: “Pick a number between 1-1,000,000. Good luck.” No rules, no prizes — just good luck. Still, the post caught the attention of tens of thousands of X (formerly Twitter) users.
The game quickly went viral. The original post from DraftKings racked up over 1.5 million views and more than 21,000 comments. Thousands of users started guessing numbers in the comments, hoping to land on the mystery number.
How the Rules Evolved
Even though there were no official rules, the game was initiated by DraftKings, which later began offering hints.
| Date | Update |
|---|---|
| July 26 | The range was narrowed to 750,000 – 850,000 |
| July 27 | The number starts with a 7 |
| July 29 | Confirmed that the correct number had not yet been guessed |
This reduced the odds from 1 in a million to roughly 1 in 50,000.
AI-Assisted Guesses
Some users turned to AI tools — including Grok — to help crack the number. However, as of the latest update, no winner had been found.
Why It Went Viral
- Low barrier to entry: no sign-ups, payments, or complex rules.
- Mystery factor: the lack of explanation boosted curiosity.
- Participation from major accounts and bots.
- Highly interactive: people kept coming back to guess again.
Conclusion
DraftKings managed to launch a viral campaign without spending a dime on prizes or promotion. A simple “guess the number” game brought together thousands of users and sparked massive engagement.
With the mystery number still unrevealed, thousands continue to participate, hoping to be the one who finally cracks it.