46 Operators Apply for €7M Gambling Licenses in Italy

Italian authorities set a target of raising €350 million from the sale of 52 licenses — a goal they’ve already achieved through submitted applications.

📈 Key Changes in the New Licensing Framework

The new regime has dramatically redefined pricing — license fees have increased from €200,000 to €7 million, a 35-fold jump. This shift reflects the government’s intent to modernize industry regulations.

🎯 Objectives and Results

• Revenue target: €350 million from 52 licenses;
• Applications received: enough to meet the target;
• Timeline: licenses expected to be issued in October–November 2025.

⚖️ Domain Regulations

The new rules prohibit operators from running multiple brands under a single license — now, each license must correspond to a single domain. As a result, the number of active websites is expected to shrink from around 420 to approximately 50.

📋 Applicants

Among the applicants are several well-known operators:

• Stake Italy
• 888 Italia
• Betfair Italia
• Sisal Italia
• SnaiTech
• LeoVegas Gaming
• William Hill Malta
• Tombola International Malta
• Eurobet Italia
• …and other major brands

👤 ADM Statement

The head of the gambling division at ADM stated that the €7 million fee is justified: “Given current market data, we could have set it even higher.”

🧭 Summary