ToonieBet Named Official Partner of the Canadian Football League
Gaming operator ToonieBet (Soft2Bet) has signed a multi-year partnership with the Canadian Football League (CFL), becoming its official sports betting and online casino partner — including title sponsorship of the championship game, the Grey Cup, on November 16.
Partnership Covers the Entire CFL Season
The agreement spans the full regular season and includes sponsorship of the league’s premier event — the 112th Grey Cup, scheduled for November 16 at Princess Auto Stadium in Winnipeg. The Grey Cup is Canada’s largest single-day sporting event, drawing fans from coast to coast each year.
Betting and Casino Platform
Ontario residents aged 19 and older will gain access to:
- betting markets on CFL games, including live and futures wagering;
- online casino entertainment;
- ToonieBet-branded products and exclusive gaming experiences;
- fantasy formats through the CFL Fantasy platform.
ToonieBet will also serve as the official odds provider for the CFL’s digital scoreboard and will power the Game Tracker on both CFL.ca and LCF.ca for Ontario-based users.
ToonieBet’s Second Major Canadian Sports Deal
This marks Soft2Bet’s second major sports partnership in Canada within just three months. Earlier, ToonieBet was named the official online casino partner of the Ottawa Senators NHL team — a deal later expanded to include a sportsbook integration.
What the Partners Are Saying
| Spokesperson | Comment |
|---|---|
| Tyler Keenan CRO, CFL |
“This is a fan-first partnership. Together with ToonieBet, we’re bringing new products, responsible gaming initiatives, and engaging activations to life.” |
| Steve Spindler ToonieBet, Canada |
“Our goal is to deliver a premium experience for fans while promoting safe and responsible gaming.” |
| Martin Collins CBDO, Soft2Bet |
“This partnership strengthens our connection with fans through one of Canada’s most iconic sports brands.” |
New Opportunities for Fans and Players
This collaboration will unlock new engagement opportunities both in-stadium and online. Fans can expect exclusive content, game-day promotions, and deeper access to in-game data and insights.
As the official gaming operator of the CFL, ToonieBet will be able to leverage official league statistics and data to enhance its platform’s user experience.
Conclusion
With this landmark agreement, ToonieBet deepens its footprint in the Canadian market by joining forces with one of the country’s most celebrated sporting traditions. CFL fans will benefit from more interactive experiences, while the league gains an expanded digital and commercial presence.