Swedish iGaming Market Grows to €1.59 Billion in 2024

In 2024, the Swedish iGaming market continued to show positive results, reaching €1.59 billion, which is a 5% increase compared to the previous year. Online gaming remains the primary source of revenue in the country, accounting for 64% of the total gambling industry volume.

Overall Results and Growth

The total revenue of the gambling industry in Sweden for 2024 was €2.50 billion, representing a 2.65% increase compared to 2023. A significant portion of this revenue comes from online gambling, as confirmed by Spelinspektionen data. The fourth quarter of 2024 was particularly profitable for the online segment, bringing in €416 million, a 6.2% increase compared to the same period in 2023.

Segment Breakdown

The Swedish gambling services market continues to show steady growth, particularly in online gambling and betting. In 2024, commercial online gaming and sports betting generated nearly 18 billion Swedish kronor, marking a 5% increase compared to 2023. This segment remains the most important growth driver, as evidenced by its growing market share.

The state-run lottery and slot machine sector also saw a small increase of 2%. Overall player spending on lotteries and slot machines rose, which also contributed to the overall market performance.

Q4: Record Results

The fourth quarter of 2024 became a record-breaking period for Sweden in terms of betting volume. During this period, the market processed 7.6 billion Swedish kronor, an 8% increase compared to the same quarter in 2023. It is important to note that both revenues from commercial online gaming and betting and from lotteries grew, with the latter showing an increase of more than 5%.

Issues and Challenges

Despite the positive results, there are some aspects worth noting. By the end of the fourth quarter, approximately 120,600 people were temporarily blocked from gambling through the Spelpaus.se system, which is a 3% increase compared to the previous quarter. This rise in the number of blocked users highlights the importance of control and security in the online gambling sector.

Trends and Forecasts

According to Spelinspektionen, online gambling will continue to play a key role in the development of the Swedish gambling market. Forecasts for 2025 predict further growth with an increasing interest in online betting and gaming. With the steadily growing sector, more companies will aim to expand their offerings for Swedish users, creating new opportunities to boost profits and meet demand.

Overall, the iGaming market in Sweden looks very promising despite challenges such as increased player behavior control and greater focus on security.