Estonia to Reduce iGaming Tax and Tighten Advertising Restrictions
In Estonia, the iGaming tax will be reduced from 6% to 4% by 2028, and advertising restrictions will be tightened, banning influencer marketing and “risk-free bet” promotions.
Reduction of iGaming Tax
According to the coalition agreement signed by the Eesti Reformierakond and Eesti 200 parties, the iGaming tax rate in Estonia will be gradually reduced:
| Year | Tax Rate |
|---|---|
| 2025 | 6% |
| 2026 | 5% |
| 2028 | 4% |
The reduction of online gambling tax is aimed at supporting the digital economy and simplifying conditions for tech companies in Estonia.
The government aims to create an environment where businesses can easily test new solutions and attract investment.
Restrictions on Gambling Advertising
As part of the new coalition plan, gambling advertising regulations will be tightened. Key measures include:
- A complete ban on influencer participation in gambling advertising
- A ban on “risk-free bet” promotions
- Stricter requirements for advertising material design
These measures are aimed at protecting consumers and limiting the impact of aggressive marketing on young people.
📜 Political Basis for the Changes
On March 24, 2025, a coalition agreement was signed in Toompea between the Eesti Reformierakond and Eesti 200 parties.
This document formed the basis for implementing all of the above-mentioned changes during the 2025–2027 period.
The agreement is based on the principles of:
- Freedom and responsibility of citizens and businesses
- Transparency and simplicity in state actions
- Support for entrepreneurship and investment
- Environmental protection and sustainable resource use
Coalition goals for 2025–2027:
- Strengthening the country’s security and defense capabilities
- Developing quality education and healthcare
- Preserving culture, language, and free press
- Supporting digital and legal initiatives
Responsible Budget Approach
All reforms will be implemented taking into account the real capabilities of the state budget. New commitments will be adopted following a detailed analysis and within the framework of the approved budget strategy.
Why This Matters
Estonia is focusing on flexibility, innovation, and citizen protection. The tax reductions and new restrictions are not just changes but part of a long-term strategy to ensure Estonia remains an attractive country for investment and living.