Canelo Álvarez Becomes 1win Ambassador Ahead of Championship Fight
On May 2, right before the championship fight, 1win announced the signing of a long-term partnership with boxer Saúl “Canelo” Álvarez — the undisputed super middleweight world champion.
Symbol of a Winner: Canelo and 1win
Global brand 1win has chosen a new ambassador — Saúl “Canelo” Álvarez. This partnership was announced on the eve of the Mexican boxer’s most important fight.
Canelo himself emphasized on social media:
I’m proud to partner with 1win — a global brand built for champions. Just like in boxing, success requires focus, strategy, and passion — and 1win brings that same winner’s energy.
A New Role Under Riyadh’s Sun
Canelo’s first fight as a 1win ambassador took place on May 3 — under Riyadh’s blazing sun.
No boxing, no life. No limits with 1win.
I wasn’t born a champion — I became one through blood, sweat, and a million punches.
In the ring and in life, I stand with the strongest. That’s why I’m now an ambassador for #1win, the brand that knows the price of risk and the taste of victory.By the way, 3 May is my first fight in this new role under Riyadh’s blazing sun. If you believe in relentless grit like I do, jump in.
Victory in the Ring
In the fight against Cuban boxer William Scull, Canelo won confidently on points. The judges’ scorecards showed a clear advantage:
| Judge | Score |
|---|---|
| Judge 1 | 115-113 |
| Judge 2 | 116-112 |
| Judge 3 | 119-109 |
This victory marked an important milestone in Álvarez’s new career phase.
The Upcoming Superfight
After the confident May 3 victory, Canelo is preparing for the next major event — a superfight against Terence Crawford, scheduled for September 12 in Las Vegas.
Why 1win?
The partnership with Álvarez is a logical step for a brand that demonstrates an understanding of risk culture, strength, and success.
Here are a few key reasons for the choice:
- Recognition and Canelo’s charisma align with the brand’s image
- A winning athlete with an international audience
- Shared values: focus, strategy, and passion for victory
Conclusion
Canelo Álvarez has become more than just a 1win ambassador — he has become the face that reflects the brand’s philosophy.
Strength, determination, and the hunger to win are now united under one banner. And the next fight in September is another opportunity to prove it.