Videoslots Fined €1.09M for Inadequate Player Protection – Case Breakdown by SGA

The Swedish Gambling Authority (SGA) has imposed a €1.09 million fine on Videoslots (recently rebranded as Immense Group) for systematic violations of Chapter 14 of the Gambling Act.
An investigation launched in spring 2024 uncovered serious shortcomings in the operator’s monitoring and response to problematic player behavior.
Regulator’s Findings: What Went Wrong?
SGA inspectors analyzed the behavior of 12 customers, five of whom were aged between 18 and 24. In all cases, there were clear signs of gambling addiction:
- Hours-long gambling sessions
- Rapid, repeated deposits
- Losses up to €42,000 in 3 months
One player wagered over €360,000 in a single month, while another made 28 deposits in one day.
Despite automated alerts, Videoslots mostly relied on pop-ups and email notifications. Personal intervention took place only weeks later, when the losses had already become significant.
What Does the Company Say?
Videoslots stated that regulatory requirements remain vague and that its own player protection systems were effective:
- A net loss limit of €1,350 (SEK 15,000) for young players
- More than 1,000 accounts were restricted during the audit period
The company maintains that it has an advanced protection system using both automated tools and trained staff.
In their view, the regulator assumes that deposits exceeding SEK 10,000 per month automatically indicate problematic behavior, regardless of the player’s income or time spent gambling.
The Fine and the Appeal
Metric | Value |
---|---|
Fine Amount | €1.09M (SEK 12M) |
Basis | Systematic violations of Chapter 14 of the Gambling Act |
Number of Reviewed Accounts | 12 (5 aged 18–24) |
Review Period | 3 months (Spring 2024) |
The SGA deemed the violations serious due to the company’s passive approach to intervention. Although penalties can reach up to 10% of annual revenue, the regulator considered the €1.09 million fine to be proportionate in this case.
Videoslots has already announced its intention to appeal the decision in administrative court — the company has three weeks to do so. Notably, in December 2024, Videoslots previously succeeded in reducing another fine from the SGA in a case related to anti-money laundering violations.
Videoslots’ Position
In an official statement, the company emphasized that the sanctions raise important questions about the interpretation of requirements and proportionality of expectations:
“We have invested in cutting-edge protection systems, especially for younger players, and have observed positive outcomes following personalized interventions. Nevertheless, the regulator, in our view, is imposing requirements not specified in existing legislation.”
Videoslots also expressed willingness for further dialogue with the SGA and reiterated its commitment to responsible gaming and transparency.