ToonieBet Becomes the Official Online Casino of the Ottawa Senators: The Brand Hits the Ice

Partnership with the NHL Hockey Club

Online casino ToonieBet, owned by international operator Soft2Bet, has become the official partner of the NHL team Ottawa Senators.

The collaboration spans both offline and digital channels, including arena branding, presence in TV broadcasts, and active involvement in the club’s digital space.

What the Partnership Includes

ToonieBet will be visible to fans both at games and online. Here are the key elements of the agreement:

• Arena and Broadcasts:
  • Virtual board branding during home and away games
  • Static arena branding at home games
  • ToonieBet virtual slots in broadcasts
• Digital Promotion:
  • Promotions and contests on the Ottawa Senators website
  • Sponsored content on NHL.com
  • Social media giveaways involving fans
• Direct Fan Engagement:
  • Ticket and merchandise giveaways
  • Special promotions during the playoffs

Why It Matters

According to Martin Ballard, Vice President of Corporate Partnerships at the Ottawa Senators:

“We are excited to welcome ToonieBet as one of our official partners. The brand shares our values and our drive to make the fan experience vibrant and memorable.”

Oksana Tsygankova, Chief Marketing Officer at Soft2Bet, added:

“This is an important step in strengthening the brand in Ontario. We are focused on local and engaging solutions for players, and our partnership with the Ottawa Senators reinforces this approach.”

About ToonieBet

Launched in 2024, ToonieBet quickly established itself in the Ontario market. It offers:

• Fast and easy registration
• Canadian payment methods
• Localized content
• Safe and fair gaming

Soft2Bet – The Company Behind the Brand

Soft2Bet is one of the fastest-growing iGaming solution providers. The company operates dozens of brands and holds 19+ licenses, including in Canada. Its flagship MEGA technology helps retain players and boost engagement.

Ottawa Senators – A Team with History

Founded in 1992, the club has repeatedly reached the playoffs, won the President’s Trophy, and made it to the Stanley Cup Final. Today, the team’s core consists of young stars:

• Brady Tkachuk (Captain)
• Tim Stützle
• Jake Sanderson

The team plays at the Canadian Tire Centre in Kanata, a suburb of Ottawa.