iGaming Marketing Leaders in Latin America: Who’s Winning the Market in 2025

Key Country Trends

SiGMA published a fresh report on iGaming leaders in Latin America for Q1 2025. The focus is on SEO, affiliate sites, mobile apps, and market performance. Key countries analyzed include Brazil, Mexico, Colombia, Argentina, and Peru.

🇧🇷 Brazil

In 2025, a new regulation for online betting came into force. All operators are required to use the bet.br domain, which has increased platform traffic.

SEO leaders in betting: Bet365, Betway, NetBet
SEO in casino: NetBet, Betsson, Betway
Affiliates: Betano, Blaze, Sportingbet
Regulation: Strict player protection and monitoring standards introduced

🇲🇽 Mexico

Following a ban on offline slot machines, the focus shifted to online. A 70% growth over 3 years is expected, with revenue surpassing $4.5 billion.

SEO in betting: Oddschecker, Sportytrader, ApuestaLegal
SEO in casino: Oddschecker, Casino.mx, NeonSlots.mx
Mobile apps: Caliente, Bet365, Codere
Affiliates: Bet365, Codere, Betway
Forecast: Growth in online casinos and betting among youth

🇨🇴 Colombia

Since 2024, a temporary 19% tax on online gambling has been in effect. Operators are adapting their strategies and launching promotions.

SEO in betting: Rushbet, Bwin, Wplay
SEO in casino: Wplay, Rushbet, Codere
Mobile apps: BetPlay, 1xBet, Wplay
Affiliates: Codere, Betsson, Luckia

🇦🇷 Argentina

Efforts are underway to establish unified regulation, with a focus on digital channels and fighting illegal gambling.

Betting affiliates: Bet365, Codere
Casino affiliates: Betsson
Financials: Betsson earned €78.2M in Q4 2024, 65% of which came from casino operations

🇵🇪 Peru

While SEO and affiliate data is unavailable, the leading mobile apps are:

Betano
1xBet
Betsafe

Key Players and Market Capitalization

Operator	Market Cap (£B)
Flutter	36.7
Evolution	13.0
MGM	7.2

Flutter also acquired 56% of Betnacional for $350 million. Vibra Group strengthened its position by acquiring TSA.

Promising Directions

In expert surveys, mobile casino ranked first in growth potential, surpassing live betting and standard mobile betting. Operators are increasingly optimizing interfaces for smartphones, focusing on user convenience and app loading speed.