Aviator by Spribe – Official Partner of AC Milan
Spribe has entered into a strategic partnership with AC Milan, making Aviator the official crash game of the club. This agreement aims to significantly increase the game’s recognition in the European sports industry and expand its presence in the Italian market.
Partnership with AC Milan
The new partnership with AC Milan is an important milestone for Aviator, which is now officially associated with one of the most famous football clubs in the world. This is not Spribe’s first experience creating partnerships with major sports organizations. In January 2025, the company signed a deal with UFC champion Alex Pereira, followed by another agreement with UFC fighter Merab “The Machine” Dvalishvili. In August of the same year, Brazilian boxer and social media influencer Jully Poca joined the team.
Role of the Partner in the Sports Industry
Spribe CEO, David Natroshvili, highlighted the significance of this partnership for the company’s growth: “We are pioneers in the crash game format, and this agreement with AC Milan is a significant step for us. We are confident that this partnership will help Aviator reach a new level in Italy, attracting the attention of ‘Rossoneri’ fans worldwide.”
This move emphasizes Spribe’s ambition to strengthen its presence in the sports sector, which continues to attract more players and brands. Such cooperation opens up new horizons for Aviator, providing an opportunity to engage with a massive football fanbase.
Brand Ambassadors
To promote the game, Spribe leverages the support of famous athletes. Currently, the brand is represented by:
- Jully Poca – Brazilian boxer and social media influencer;
- Merab Dvalishvili – UFC champion known for his perseverance and strength;
- Alex Pereira – UFC champion, popular fighter, and brand ambassador.
These athletes not only represent the game but also actively promote Aviator among their fans and sports enthusiasts.
Mutually Beneficial Collaboration
As stated by AC Milan’s Chief Commercial Officer, Maikel Oettle, the partnership with Spribe and Aviator aims to establish strong and innovative connections with the club’s fans. “We are excited to welcome Spribe and Aviator into the Rossoneri family. This partnership will give our fans a unique experience that combines thrilling moments from the football field with the excitement of gaming,” Oettle said.
For AC Milan, partnering with Aviator is part of a strategy to expand fan engagement and create new ways of interacting. With every passing year, sports marketing increasingly incorporates elements from the gaming industry, strengthening the bond between supporters and clubs.
Conclusion and Future Prospects
The deal with AC Milan is a significant step for Aviator on its path to expanding its influence on the international stage. Partnerships with major sports brands not only increase the game’s popularity but also establish long-term relationships with a global audience. This collaboration is not limited to Italy but has the potential to spread across Europe and beyond.
Future steps in the partnership may include joint events, fan promotions, and new forms of marketing that will make Aviator even more popular among football fans and online gaming enthusiasts.