Playtech Financial Results for 2024: Revenue of €1.79 Billion and Success in the B2B Segment

The group Playtech has published its financial results for 2024, demonstrating significant growth amidst its strategic transformation towards a B2B model.

The company is finalizing preparations for the sale of Snaitech, which will allow it to focus on corporate clients and strengthen its position in international markets.

Key Financial Indicators

Playtech has met its revenue and free cash flow (FCF) targets, achieving the following results:

Indicator	Result
Revenue	€1,791.5 million (+5% compared to last year)
Adjusted EBITDA	€480.4 million (+11%)
EBITDA margin	26.8%
Free cash flow	€294.1 million (+16%), with post-tax at €241.9 million (+30%)
Debt	Debt reduced from €282.8 million to €142.8 million (0.3x EBITDA)

These results confirm the successful implementation of the company’s business strategy and its high effectiveness in financial management.

Growth in the B2B Segment

The B2B segment was the main driver of growth for Playtech. In 2024, revenue in this segment reached €754.3 million, a 10% increase compared to last year. EBITDA in the B2B segment grew by 22%, reaching €222.0 million.

Key Growth Areas:

• USA and Canada: Showed a growth of 126%, resulting from the company’s successful expansion into these markets.
• Latin America: Revenue reached €221.8 million (+12%), with Colombia standing out as a key growth driver.
• Live Casino: Sales increased by 24% in regulated markets, confirming the success of the strategy in this area.
• SaaS model: Revenue amounted to €80 million (+59%), with the company achieving its targets ahead of schedule.

The development strategy for Live products, the opening of new studios in the Czech Republic, Slovakia, Brazil, and Las Vegas, as well as expansion into regulated markets, were key growth factors.

B2C Segment in the Process of Sale

The B2C segment, which includes the company Snaitech, is in the process of being sold. In 2024, Snaitech’s revenue amounted to €956.1 million, up 1% compared to the previous year. EBITDA reached €265.7 million (+4%). Despite unfavorable sports results, the online segment showed a 3% growth.

In addition, Playtech continues to develop other brands:

• Happybet: Revenue increased by 4%, but EBITDA remained at zero.
• Sun Bingo: Revenue grew by 7%, but EBITDA dropped by 25% due to regulatory impacts in the UK.

After the sale of Snaitech for €2.3 billion in 2025, Playtech will focus solely on the B2B segment and plans to increase EBITDA to €250-300 million and FCF to €70-100 million. The strategy includes strengthening its position in the USA and Latin America, expanding Live studios, and automating with artificial intelligence technologies.

Outlook and Future Goals

Playtech continues to actively work on expanding and modernizing its products, focusing on high-margin and emerging markets. The company plans to further increase profitability and operational efficiency, which should positively impact profit growth and financial performance.

Conclusion

Playtech demonstrated a successful financial performance in 2024, proving the correctness of its chosen strategy and the company’s ability to adapt to market changes. Success in the B2B segment and revenue growth in regulated markets have provided a solid foundation for future development and strengthening its position in the industry.