Stake dominates iGaming streaming in 2026
Stake accounted for 60% of all iGaming brand mentions in Twitch and Kick streams in January 2026.
iGaming brand mentions in streams
Analytics firm Stream Hatchet presented data on iGaming brand presence across Twitch, Kick, and YouTube streams for January 2026.
The analysis includes stream titles, chat mentions, and hours watched.
Stake led the ranking with 6.6K mentions, accounting for around 60% of the total.
Other brands trailed significantly:
1xBet — 1.8K;
Betano — 837;
Winamax — 653;
FanDuel — 597;
PokerStars — 270;
Bet365 — 214.
Reasons behind Stake’s dominance
The dominance is linked to the direct connection between Stake and the Kick platform.
A large share of streamers on the platform include the brand in their stream titles, increasing its overall visibility.
Top streamers and viewership
All top creators by iGaming watch time stream on Kick.
Top streamers by hours watched:
Trainwreckstv — 15.6M hours;
Classybeef — 13.9M;
ROSHTEIN — 12.6M;
Mellstroy987 — 9.1M;
Maherco — 8.9M;
AdinRoss — 7M;
Syztmz — 6.3M;
Evelone252 — 5.6M;
szymool — 5M;
xQc — 4.4M.
Audience concentration
Viewership is concentrated among a limited number of streamers who capture most of the iGaming audience.
Channels featuring brand mentions
The leading channel by watch time is Stokastic DFS with 742K hours.
It is followed by Barstool projects:
Barstool Sports — 88K;
Barstool After Dark — 87K;
Barstool Gambling — 79K.
Role of media platforms
YouTube remains an important platform for betting-related and analytical content.
Chat discussions and prediction markets
In U.S. viewer chats, Polymarket and Kalshi lead the discussion.
Number of mentions:
Polymarket — 12K;
Kalshi — 11.7K;
FanDuel — 8.8K;
PrizePicks — 5.3K;
DraftKings — 3.3K;
Underdog Fantasy — 2K;
Betr — 1.2K.
Growing interest in the segment
Interest in iGaming content is increasing due to live streaming and high viewer engagement.
Users actively discuss events in real time and participate in predictions during streams.