iGamingNews – новости iGaming

Google Search Volatility Remains High Since February

The volatility of Google search results has stayed at an abnormal level since mid-February.

Monitoring by Search Engine Roundtable

Barry Schwartz, founder and editor of Search Engine Roundtable, published on March 10 a report tracking overall Google search volatility. Despite the completion of the Google Discover Core Update on February 27, fluctuations remain unusually high. As of the publication date, no official announcement of a new Core Update had been made. The iGN editorial team summarizes the main volatility trackers:

Key Tracker Metrics

  • Semrush Sensor — 9.5/10 (Very High, “Googlequake”), has not dropped below 9.0 since ~February 15
  • Wincher — range ~21–40 for the period, peak ~40 on March 5
  • Advanced Web Ranking — two spikes above “high” (Feb 14–21 and early March), dip to “medium” Feb 22–28
  • Zutrix — range 3–10 with drop to ~3 on Feb 19–20 and peaks up to 10 on Feb 21–22 and Mar 3–5
  • Accuranker — peak Feb 18–19, March range 13–16
  • Sistrix — peak ~21 late Jan–Feb, new peak ~24 early March, ~12 on March 10
  • Mangools — consistently high since ~Feb 15 without notable drops
  • SimilarWeb — sharp decrease after Feb 19 with gradual recovery by Mar 10
  • Wiredboard — range ~7.8–9.3 since Feb 14
  • MozCast — 172° on Mar 9 (historical norm ~70°), steady rise since late Jan 2026 with acceleration in February
  • DataForSEO — 9.7/10, highest among all trackers
  • Algoroo — peak during first two weeks of Google Discover Core Update (Feb 5–27), then decreased
  • Serpstat — 48–55% in early March (historical norm 20–30%), peaks 55% on Mar 4 and 8

Impact on Webmasters

SEO communities report losses of up to 97% in organic traffic (from 200,000 to 5,000 visits per day), while some projects simultaneously experience sharp increases in rankings and sales. According to Schwartz, Google is likely continuing to implement unannounced core updates.

Ongoing Anomaly

Most trackers indicate that the abnormal volatility has persisted since mid-February 2026 and has not decreased as of the publication date.