Interview with Ekaterina Puteiko, CMO of BGaming at iCE Barcelona 2026

0:30 — Why did BGaming decide to divide games into Casual, Entertainment, and Classic?

3:25 — Is it profitable to отказаться from third-party instant games on the product and develop your own?

5:52 — Instant games = a traffic driver?

7:46 — What helped BGaming grow by 40% in 2025?

9:22 — Aviamasters — is it a slot rather than an instant game?

11:54 — What is the secret behind Aviamasters’ success?

13:29 — Why does BGaming conduct surveys asking “Which crash games do you know?”

14:40 — What is Players Hub?

17:55 — About the “€10K for BGaming affiliate campaigns” promotion

19:48 — How can Affiliate Hub be useful for affiliates?

21:22 — BGaming’s plans for 2026

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