MLS announced a partnership with Polymarket

In the United States, the football league MLS on January 26 announced a multi-year partnership with the prediction markets platform Polymarket.

MLS and Polymarket partnership

The Polymarket platform will become the official and exclusive partner of MLS, as well as tournaments held under the league.

The agreement covers the MLS All-Star Game, MLS Cup, and Leagues Cup.

Cooperation format

Partner status

Under the agreement, Polymarket received the status of official partner of MLS and official partner of the Leagues Cup in the United States.

The platform will act as the league’s exclusive partner in the prediction markets segment.

Digital products and fan interaction

The parties plan joint work on new formats of fan interaction on MLS digital platforms.

The focus of the cooperation is audience engagement during matches and the use of additional digital screens.

Use of prediction market data

The integration of prediction markets will allow the display of collective fan expectations in real time.

The content will be linked to key match moments, individual games, and season storylines of MLS and the Leagues Cup.

Control and safety

The agreement provides measures to protect the integrity of MLS and Leagues Cup competitions.

Independent monitoring of trading activity and interaction between the parties on prediction markets related to league matches are included.