Google Bans Rummy and Daily Fantasy Sports Ads

Google updated the policy of its contextual advertising service Google Ads for India. Starting January 21, 2026, ads for rummy and daily fantasy sports will be prohibited on the platform due to the adoption of the PROGA law (Promotion and Regulation of Online Gaming Act, 2025).

Reasons for the Policy Update

The ban is linked to new legislation regulating online gaming in India. The PROGA law is designed to control gambling activities, including RMG (Real Money Gaming) and daily fantasy sports, to protect users from misleading ads and potential risks.

Who Is Affected by the Ban

The restrictions apply to:

RMG operators — platforms offering real-money games;
affiliates — partners promoting RMG and fantasy games;
advertising agencies — agencies running contextual ads on Google Ads.

Consequences for Violators

Accounts on Google Ads may be blocked for violating the new rules. This applies to both direct operators and intermediaries involved in promoting prohibited content. The platform advises all advertisers to review the updated policy in advance to avoid penalties.

Recommendations for Advertisers

Advertisers should:

check ad content for compliance with the PROGA law;
avoid promoting rummy and daily fantasy sports in India;
monitor Google Ads policy updates to adjust campaigns on time.