New Zealand Launches Licensing Process for Online Casino Operators
The Department of Internal Affairs (DIA) of New Zealand is inviting operators to apply for a place in a new licensing system that will regulate the local online gambling market.
Purpose of the New System
The New Zealand government aims to create a safe, transparent, and well-regulated environment for online gambling. Currently, many New Zealanders use offshore gambling websites that operate outside local oversight.
The new licensing system is designed to:
- Protect players
- Minimize gambling-related harm
- Establish oversight of online operators
Why It Matters
Trina Lowry, Director of the Online Gambling Implementation Programme, emphasized that the main goal is to make the system clear and effective for operators. The regulator is actively seeking industry feedback to understand what information is most helpful to stakeholders.
Licensing Process
The system is expected to go live in 2026. The DIA plans to issue 15 licenses through a competitive application process. All applicants must meet strict regulatory standards.
Potential applicants already include prominent operators such as:
- 888
- Betway
- Bet365
DIA’s Role
The Department is actively shaping the framework and details of the system. Operators are encouraged to register their interest via the official website: www.dia.govt.nz/OGI, in order to participate and stay informed about updates.
Legal Changes
Currently, under the Gambling Act 2003, advertising of online casinos is completely prohibited in New Zealand.
With the introduction of the licensing regime, this will change: licensed operators will be able to legally promote their services to New Zealand residents.
What’s Next
The government will continue developing the system and engaging with stakeholders at every stage. A video outlining the next steps is available on the Ministry’s website.
Benefits of the New System
| Before the Reform | After the Reform |
|---|---|
| Advertising prohibited | Promotion allowed for licensed operators |
| No local oversight | Comprehensive regulatory control |
| No player protections | Harm reduction measures in place |
| Unclear operating conditions | Transparent rules and requirements |
How to Get Involved
The first and most important step for operators is to register their interest. This is essential for participating in the competitive process and securing one of the 15 licenses.
The earlier an operator submits their registration, the better their chances of preparing adequately and staying up to date with all developments.
Conclusion
The launch of New Zealand’s new online casino licensing system marks a significant step toward a regulated market that protects players and provides a fair, transparent environment for operators. Legal advertising opportunities and a clear path to licensing make this an attractive market for leading international brands.