Meta Launches Ads in Threads: A New Channel for Business Promotion

Meta has launched ads in Threads, opening up new opportunities for companies worldwide.

The introduction of a new ad format called “Threads feed” allows brands to expand their advertising campaigns without the need to create additional resources.

This new option is automatically activated for campaigns using both “Advantage+” and “Manual” placements, with the option to disable it manually.

How Do Ads Work in Threads?

With the launch of ads in Threads, Meta provides advertisers with a new way to promote brands within the rapidly growing social network.

The new ad format automatically includes the display of advertising images between posts in the feed, allowing users to interact with brands directly in the news feed.

Currently, testing is being conducted in selected regions, including Indonesia, Vietnam, the Philippines, Malaysia, Hong Kong, Australia, and Singapore.

This allows the company to assess how users respond to ads in Threads and optimize campaigns before a broader launch.

Advertising Opportunities and Benefits for Businesses

• Users will be able to see advertising images between posts in their feed.
• Advertisers can use existing campaigns without creating new creatives.
• The Ads Manager ad management system allows easy enabling or disabling of ads in Threads.
• Ads will be available for expansion across the entire Meta ecosystem without additional costs.

Testing Process and Ad Launch

Ads in Threads will be gradually rolled out. Initially, they will appear in selected regions and for a limited audience. During the testing phase, ads will be shown only to a small percentage of users. The company promises to carefully monitor the test results before making it available to all users.

Advantages of Using Ads in Threads

Threads continues to grow, and the platform already has over 300 million active users per month. Many of them follow businesses and brands, making ads in Threads a powerful tool for engaging with the audience.

Ads will be shown in users’ feeds, allowing users to discover interesting brands and products. Advertisers can use familiar Meta tools for working with ads, making it easy to expand existing campaigns without extra effort.

Brand Safety and Control

Meta continues to focus on brand safety. As part of the advertising tests in Threads, the company is implementing tools that allow advertisers to control where their ads appear in relation to content.

This ensures that ads will be shown in a safe environment that meets brand standards.

• Inventory filter — a new option that helps control the sensitivity of content next to which ads appear.
• Content control using AI helps filter unwanted content and ensure compliance with safety standards.
• Advertisers will be able to set filters and use these features for more precise targeting.

Conclusion

The launch of ads in Threads is a new step in the platform’s development and in expanding opportunities for businesses.

Advertisers can now use these tools to reach a broader audience without putting extra effort into creating unique ad materials.

Ads in Threads open new horizons for brands, allowing them to engage effectively with a wider audience.