Interview with Yaroslav Babich, CCO of ZM Team at iGB/ICE Barcelona

1:09 – Market situation for apps. Are there any difficulties with uploading?
2:52 – How is the ZM apps service different from competitors?
5:01 – Have new traffic sources emerged in 2025?
7:50 – Advertisers’ rejection of Facebook due to low LTV.
11:01 – The portrait of the ideal advertiser.
13:26 – How can the media buying team become part of the ZM holding?
16:45 – How does ZM evaluate traffic quality?
19:41 – Is there a noticeable increase in traffic to Tier-1 due to stricter regulations?
21:45 – Will the ZM team have a booth at the event?