Europe’s Gambling Market Revenue Reached €123.4 Billion in 2024
Key Market Indicators
According to a report by the European Gaming and Betting Association (EGBA) and H2 Gambling Capital, the total revenue of the European gambling market in 2024 amounted to €123.4 billion, marking a 5% increase compared to 2023.
The online sector continues to grow, accounting for 39% of the market, with expectations to reach 40% by 2025.
Revenue Distribution
The total revenue (€123.4 billion) was distributed as follows:
- Online Gambling: €47.9 billion (+11.7% from 2023)
- Offline Gambling: €75.5 billion
The growth of the online sector is accompanied by an increasing share of mobile devices: in 2024, 58% of online gambling revenues came from mobile platforms, with an expected rise to 67% by 2029.
Online Gambling Share by Country (2023)
| Country | Online Gambling Share |
|---|---|
| Sweden | 68.3% |
| Denmark | 68.1% |
| Finland | 68.1% |
| Spain | 14.2% |
| Italy | 21.7% |
| Germany | 22.6% |
Popular Gambling Categories
In 2024, revenue distribution by game type was as follows:
- Online Casinos – €21.5 billion (45% of online GGR)
- Sports Betting – €13.7 billion (29%)
- Online Lotteries – €7.1 billion (15%)
- Others (poker, horse racing, bingo) – 11%
Offline lotteries remain the most profitable product, generating €30.9 billion out of €38 billion in total lottery sector revenue.
Leading European Markets
Top 4 countries by total gambling revenue in 2023:
- United Kingdom – €30.8 billion
- Italy – €25.5 billion
- France – €17.8 billion
- Germany – €17.7 billion
Future Outlook
Forecasts suggest that by 2025, the market will grow by 3.5%, reaching €127.7 billion. Online gambling will surpass the 40% market share (€51.1 billion) mark, with projections indicating it could reach 45% by 2029, approaching parity with the offline sector.
Trends confirm that online gambling will continue to expand, attracting more players through the convenience of mobile platforms and technological innovations.