Croatia Updates Rules for Online Gambling: New Taxes, Strict KYC, and Advertising Ban
In 2026, Croatia will introduce strict rules for online gambling, covering both online operators and traditional gambling establishments.
The changes will include increased taxes, new player protection requirements, and restrictions on gambling advertising.
New Regulatory Body
One of the key changes will be the creation of a new body that will monitor compliance with licensing requirements, oversee gambling advertising, and track violations. This body will have the authority to revoke licenses and impose fines on operators who break the new rules.
Increased Licensing Fees and Taxes
Licensing fees for online casinos in Croatia will increase from €265.4k to €398.1k. For sportsbooks, the fees will rise from €132.7k to €200k. This will also affect the taxation of winnings. The progressive tax on winnings will be as follows:
| Winnings Amount | Tax |
|---|---|
| Up to €1.5k | 10% |
| €1.5k to €10k | 15% |
| €10k to €70k | 20% |
| Over €70k | 30% |
These measures are aimed at increasing budget revenues and are expected to bring Croatia an additional €50-70 million annually.
Restrictions on Gambling Advertising
Special attention in the new rules is given to advertising. Campaigns involving influencers and celebrities, as well as advertising on social media and YouTube, are banned. Operators are required to ensure that marketing does not target minors.
From 6:00 AM to 11:00 PM, gambling advertising is prohibited on television and radio. The possibility of banning advertising in public spaces and print media is also being considered.
User Verification and Measures Against Addiction
One of the key aspects of the reform will be mandatory identity verification (KYC) for all players. This will allow tracking of gambling activity and improve user protection. Additionally, Croatia will create a National Self-Exclusion System that will allow players to restrict access to all licensed sites.
Funds will be allocated to programs combating gambling addiction, as well as to social and educational projects.
Reform of Gambling Establishments
The implementation of the new rules will also affect traditional gambling establishments. Croatia has more than 6,000 gaming halls and 1,300 sportsbooks. Local authorities will be required to check the location of establishments to ensure they are not too close to educational and religious institutions. This measure could lead to a 15% reduction in the number of gambling establishments.
Expected Results
The gambling reform in Croatia is expected to generate additional tax revenues of €50 to €70 million annually. A significant portion of these funds will be directed to combating gambling addiction and financing social programs.
Conclusion
The strict new measures in online gambling, increased taxes, and enhanced player protection are steps that will help create a safer and more controlled gambling environment in Croatia. With the introduction of these reforms, the country hopes to improve financial revenues and enhance the social situation regarding gambling.