Gambling participation in Russia increased in 2025
Telecom operator T2 released research findings on the iGaming audience in Russia, based on an analysis of traffic to gambling-related websites.
Key Findings
Analysts from T2 studied the growing interest of Russians in gambling, including sportsbooks and online casinos. According to the data, during the first months of 2025, the gambling audience increased by 10.5%.
The rise in interest was observed across both genders, with women showing the most significant growth at 14.7%. The male audience increased by 6%.
Gender Breakdown of Players
| Gender | Share in Early 2025 | Share by May 2025 | Growth |
|---|---|---|---|
| Men | 59% | 57% | +6% |
| Women | 41% | 43% | +14.7% |
Impact of Parenthood
The study revealed that men without children are 2.7 times more likely to engage in gambling compared to fathers:
- Childless men — 73% of the male gambling audience
- Fathers — 27%
Among women, having children does not influence gambling behavior: the audience is evenly split — 50/50.
Age Distribution
The most active gamblers in Russia are individuals aged between 31 and 50.
| Age Group | Audience Share |
|---|---|
| 36–40 | 18% |
| 41–45 | 17% |
| 31–35 | 12% |
| 46–50 | 12% |
| Gen Z | 9% |
Platforms Analyzed
The research included both licensed Russian sportsbooks and offshore online casino operators. The analysis was based on website visits and user activity on gambling-related online platforms.
Definition of “Gambling” in This Study
- Sports betting via licensed bookmakers
- Online casino games
- Other online gambling-style games not directly tied to monetary bets
Conclusion
Interest in gambling among Russians has clearly grown in 2025, with significant increases among women and those aged 36–45. Childless men remain the most engaged segment of the audience.
Keywords
- gambling in Russia
- sports betting
- interest in gambling
- childless men