Interview with Anastasia Degtereva, ex-COO of ZM team and CEO of Capo Network at MAC Yerevan

1:04 – What internal changes in the team or business gave the biggest boost last year?
1:47 – About the new project “Capo Network”
2:35 – How is “Capo Network” connected to the rest of the ZM team structure?
3:19 – How are analytics and Big Data used in the new project?
4:06 – Team infrastructure growing faster than buying — a common issue for small teams
5:04 – What kind of analytics does the HR department of ZM team conduct?
5:57 – Analytics and automation VS creative approach?
6:29 – Advertisers rejecting traffic to casual games. How to deal with it in 2025?
7:32 – 6 nominations at G GATE CONF — how does ZM evaluate their chances?
8:15 – What booth will the ZM team present at the upcoming G GATE CONF in Tbilisi?

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