Argentina’s iGaming Market: Forecasts and Prospects
Market Volume and Growth
According to the report by iGamingToday, Argentina’s online gambling market is growing rapidly.
In 2024, its volume reached $2.5 billion, with $1.39 billion coming from the online segment.
By 2025, projected revenue is expected to reach $2.35 billion, and by 2029, it will grow to $6.6 billion with a compound annual growth rate (CAGR) of 4.49%.
Key Metrics:
- Number of Active Players: about 8 million (25% of the adult population)
- Age Groups: 40% of young people (ages 15–29) participated in gambling in recent months
- Popular Game Types:
- Sports Betting – 47.3%
- Lotteries – 41.8%
- Slots – 29.1%
- Card Games – 18.2%
Regulation and Taxation
Argentina’s gambling legislation is decentralized: each of the 24 provinces sets its own rules. Buenos Aires leads in regulation and serves as an entry point for operators.
Main Requirements and Changes:
- Licensing: varies by province, with Buenos Aires controlled by the Instituto de Lotería y Casinos de la Provincia de Buenos Aires (ILC).
- Taxes:
- 10% GGR (Buenos Aires Province)
- 25% GGR (City of Buenos Aires)
- New Measures:
- Biometric age verification via RENAPER
- Ban on gambling advertising
- Planned introduction of national regulatory standards
Market Leaders
| Operator | Type | Key Features |
|---|---|---|
| Bet365 | International | Leader in sports betting |
| Codere | Local | Popular operator in Argentina |
| Betsson | International | Wide selection of casino games and betting |
| BetWarrior | Local | Active sponsorship programs |
| Gaming Innovation Group | International | Partnership with SIGAR S.A. in Buenos Aires |
Trends and Player Preferences
- Mobile Gambling: growing popularity due to smartphones and internet access
- Payment Methods: e-wallets (MercadoPago), prepaid cards, and cryptocurrencies are in demand
- Interactive Games: live casinos, VR, and blockchain are becoming increasingly popular
Challenges and Opportunities for Operators
Main Barriers:
- 80% of bets go to illegal operators
- Diverse regulations across provinces
- High tax rates
Promising Development Areas:
- Focusing on regulated provinces (Buenos Aires)
- Implementing innovative technologies (VR, blockchain, fast payments)
- Partnerships with local sports organizations
Conclusion
iGaming in Argentina continues to grow despite challenges. The introduction of unified regulatory standards and the use of modern technologies can open new opportunities for operators. Investing in localized content, mobile platforms, and convenient payment methods will enable companies to compete successfully in this market.